Categories

Requirements

Any original website designed to market a new home builder, community, developer, individual or associate member company.

Judging Criteria:
Results in market place, overall design and execution, ease of navigation through website, functionality, interactivity with user, message and emotion communicated.
Judges use a point system for this category. A minimum score is required to be recognized.

All entrants must be members of the BIA's Sales & Marketing Council in order to qualify. Staff will verify your membership status. SMC Membership is $105/year/person for BIA Member Companies and $250/year for non-members.

Requirements

Presented to the community or master planned development that has been in existence for a minimum of three years. Submit examples of all works engaged in the marketing effort as well as a video of the site project, no longer than five minutes. Submit the total number of residential lots/homes available for sale beginning in the years 2023, 2024, 2025 and the total number of lots and/or new homes closed in 2023, 2024, and 2025.

Judging Criteria:
Marketing efforts, site project, and sales success.

All entrants must be members of the BIA's Sales & Marketing Council in order to qualify. Staff will verify your membership status. SMC Membership is $105/year/person for BIA Member Companies and $250/year for non-members.

Requirements

Any new construction or home construction completed or in use in 2025. Best Product Design (interior and exterior), functionality and overall aesthetic.

Includes categories for Detached and Attached products grouped by square footage. Separate awards given for custom builders and production builders.

Product Design Categories are broken down as follows:

Detached/Custom                                                              Attached/Production 

Under 1500 Square Footage                                             Under 1500 Square Footage
1501-1800 Square Footage                                               1501-1800 Square Footage
1801-2200 Square Footage                                                Over 1800 Square Footage
2201-2600 Square Footage
2601-3000 Square Footage
3001-3500 Square Footage
Over 3500 Square Footage

All entrants must be members of the BIA's Sales & Marketing Council in order to qualify. Staff will verify your membership status. SMC Membership is $105/year/person for BIA Member Companies and $250/year for non-members.

Criteria

Criterion	Weight
Overall Craftsmanship	25.0%
Exterior and interior design appeal	25.0%
Functionality	25.0%
Creative use of interior space	25.0%

Requirements

Qualifications:

Any Landscape Design and Installation, completed in 2025, designed to feature a home's assets and/or benefits to the buyer. Creativity of design as well as aesthetics and amenities will be considered.

Judging Criteria:

Use of color, texture, materials, attention to detail, craftsmanship will be considered.

Judges use a point system for this category. A minimum score is required to be recognized.

All entrants must be members of the BIA's Sales & Marketing Council in order to qualify. Staff will verify your membership status. SMC Membership is $105/year/person for BIA Member Companies and $250/year for non-members.

Requirements

A radio commercial to introduce and promote a new home builder or company, community or master-planned development. The commercial may also promote a campaign, event or service provided by an Associate member. Entrant must be a member of the BIA of Central SC and/or the BIA's Sales and Marketing Council.

Judging Criteria:
Definition of marketing objectives, concept, copy, layout, overall design and execution of strategy, coordination of media, creative strategy, and results in marketplace.
Judges use a point system for this category. A minimum score is required to be recognized.

All entrants must be members of the BIA's Sales & Marketing Council in order to qualify. Staff will verify your membership status. SMC Membership is $105/year/person for BIA Member Companies and $250/year for non-members.

Criteria

Criterion	Weight
Marketing Objectives	15.0%
Concept	10.0%
Copy	10.0%
Overall design and execution	30.0%
Creative Strategy	10.0%
Results in Marketplace	20.0%
Coordination of Media	5.0%

Requirements

Presented to the community exemplifying a coordinated sales and marketing effort to the Greater Columbia Area.

Judging Criteria:
Concept and theme, special features, overall professional appeal, layout and location, curb appeal, amenities, and signage.

All entrants must be members of the BIA's Sales & Marketing Council in order to qualify. Staff will verify your membership status. SMC Membership is $105/year/person for BIA Member Companies and $250/year for non-members.

Requirements

A video to introduce and/or promote a new home company, builder, community, master plan development, promotion campaign or event. 

Judging Criteria:
Definition of marketing objectives, concept, copy, layout, overall design and execution of strategy, coordination of media, creative strategy, results in marketplace.
Judges use a point system for this category. A minimum score is required to be recognized.

*A, B, and C are for builder candidates. D is for associate candidates.*

All entrants must be members of the BIA's Sales & Marketing Council in order to qualify. Staff will verify your membership status. SMC Membership is $105/year/person for BIA Member Companies and $250/year for non-members.

Requirements

A special promotion, pre-sale event, grand opening or consumer/realtor incentive program designed to promote a new home company, builder, community, master plan, development or Associate Member promotion.

Judging Criteria:
Definition of marketing objectives, concepts layout, execution of strategy, coordination of media, target market in promotion results, originality/copy. Judges use a point system for this category. A minimum score is required to be recognized.

All entrants must be members of the BIA's Sales & Marketing Council in order to qualify. Staff will verify your membership status. SMC Membership is $105/year/person for BIA Member Companies and $250/year for non-members.

Requirements

Best, most creative, innovative, or highly effective use of social media that increases brand awareness, POI, audience engagement and/or reelects a specific campaign. Can be entered as an individual, associate, builder, or developer

Judging Criteria:
Aesthetic appeal, informative content, engagement with and number of followers. Judges use a point system for this category. A minimum score is required to be recognized.

All entrants must be members of the BIA's Sales & Marketing Council in order to qualify. Staff will verify your membership status. SMC Membership is $105/year/person for BIA Member Companies and $250/year for non-members.

Requirements

Any outdoor living space/area completed in 2025, designed to feature a home's amenities accentuates the benefits to the buyer. Function as well as aesthetics will be considered.

Judging Criteria:
Use of color, texture, materials, outdoor space, furnishings, landscaping and/or accessories in relation to the continuity with the outdoor marketing program.
 Judges use a point system for this category. A minimum score is required to be recognized.

All entrants must be members of the BIA's Sales & Marketing Council in order to qualify. Staff will verify your membership status. SMC Membership is $105/year/person for BIA Member Companies and $250/year for non-members.

Requirements

Best High-Performance Home:

The best use of high-performance home features by design, inside and outside features, functionality, and aesthetics that has "green market" appeal and is "green market" driven. Must have completed in 2024 or 2025 and available for sale in 2025 or 2026.

Judging Criteria:

Overall craftsmanship (to include exterior and interior design): curb appeal, use of green materials, functionality, aesthetics, and layout.

Judges use a point system for this category. A minimum score is required to be recognized.

All entrants must be members of the BIA's Sales & Marketing Council in order to qualify. Staff will verify your membership status. SMC Membership is $105/year/person for BIA Member Companies and $250/year for non-members.

Requirements

Any person who has been successful in ethical customer/client services and performs their job above expectation and who demonstrates community support and involvement. Candidate must me a member in good standing of the BIA's Sales & Marketing Council. Candidate must be actively involved in real estate closings.

Judging Criteria:
Client development, innovative approach, creativity, the effectiveness of branding, and SMC involvement.

All entrants must be members of the BIA's Sales & Marketing Council in order to qualify. Staff will verify your membership status. SMC Membership is $105/year/person for BIA Member Companies and $250/year for non-members.

Criteria

Criterion	Weight
Client Development	25.0%
Innovative Approach to the Job	25.0%
Creativity and Problem Solving	25.0%
SMC Involvement	25.0%

Requirements

Best Interior Merchandising:

Any model home completed and in use in 2025, designed and/or decorated to feature a home's assets and/or benefits to the buyer. Function as well as aesthetics and features will be considered.

Judging Criteria:
Use of color, texture, materials, interior space, furnishings and accessories.

Judges use a point system for this category. A minimum score is required to be recognized.

All entrants must be members of the BIA's Sales & Marketing Council in order to qualify. Staff will verify your membership status. SMC Membership is $105/year/person for BIA Member Companies and $250/year for non-members.

Requirements

The best local charitable evets shall be any event (A) Eligible to receive tax-deductible contributions in accordance with Code Section 170 of the Internal Revenue Code and (B) Involved in a non-profit organization, or a designated representative thereof, for the primary purpose of making grants and/or contributions to local charitable causes to improve our local community and/or to empower local citizens.

Judging Criteria:

Sustained achievement in fundraising
Recognized leadership with a reputation for excellence within the nonprofit as well as with the public at large
High ethical standards and compliance with generally accepted standards for management and public disclosure
Personal reasoning (if any) for selected beneficiary of charitable event
Dollar amount raised in 2025 and initial goal
Percentage of each dollar given directly to beneficiaries of the charity

All entrants must be members of the BIA's Sales & Marketing Council in order to qualify. Staff will verify your membership status. SMC Membership is $105/year/person for BIA Member Companies and $250/year for non-members.

Requirements

Any person who has been successful in ethical customer/client services and performs their job above expectation and who demonstrates community support and involvement. Candidate must be a member in good standing of the BIA's Sales & Marketing Council. 

NOTE: This award is intended for any professional in the mortgage industry and is not limited to a lender. This can include support staff in the mortgage industry. You must enter or be entered by someone for this award.

Requirements: SMC Membership, Entry Statement about the Candidate, Data on Loans Closed in 2025, Two Letters of Recommendation

Judging Criteria:
Prospecting for business techniques, contributions to real estate industry, buyer customer follow-up, SMC involvement, personal and professional goals. 

All entrants must be members of the BIA's Sales & Marketing Council in order to qualify. Staff will verify your membership status. SMC Membership is $105/year/person for BIA Member Companies and $250/year for non-members.

Criteria

Criterion	Weight
Contributions to Real Estate Community	50.0%
Prospecting and Networking	20.0%
Buyer Customer Follow Up	20.0%
SMC Involvement	10.0%

Requirements

Candidate must be a closing coordinator who has been employed in this role for at least 6 months in 2025. Their primary job responsibility is to assist in the closing of new homes. Job description/responsibility must be submitted as part of entry. Candidate must be a member of the BIA's Sales & Marketing Council.

Judging Criteria:
Sales team involvement, job description/contribution, prospecting of business techniques, and customer service.

All entrants must be members of the BIA's Sales & Marketing Council in order to qualify. Staff will verify your membership status. SMC Membership is $105/year/person for BIA Member Companies and $250/year for non-members.

Criteria

Criterion	Weight
Sales Team Involvement	20.0%
Performance	60.0%
Prospecting of Business Techniques	10.0%
Customer Service	10.0%

Requirements

A sustained advertising campaign to introduce and/or promote a new home community, builder, developer, or promotion campaign/event for an individual or associate member company.

Judging Criteria:

Definition of market objectives, concept, copy, layout, overall design and execution of strategy, coordination of media, creative strategy, results in market place.
Judges use a point system for this category. A minimum score is required to be recognized.

All entrants must be members of the BIA's Sales & Marketing Council in order to qualify. Staff will verify your membership status. SMC Membership is $105/year/person for BIA Member Companies and $250/year for non-members.

Requirements

Qualifications:
Any person who has displayed ethical behavior, leadership, good customer relations, quality workmanship, management capabilities and has excelled in sales and marketing efforts of his/her product and/or company.
Must have been actively involved in marketing new homes during 2025. Candidate must be a marketing professional whose primary responsibility is marketing new homes. Marketing budget and job description/responsibilities must be submitted. Candidate must be a member in good standing of the Sales and Marketing Council.

Judging Criteria:
Product development, innovative approach to marketing and advertising campaign, as it relates to budget strategy, creativity, return on investment, team involvement, effectiveness of branding, philosophy, and SMC involvement.

All entrants must be members of the BIA's Sales & Marketing Council in order to qualify. Staff will verify your membership status. SMC Membership is $105/year/person for BIA Member Companies and $250/year for non-members.

Requirements

Any person who has displayed ethical behavior, good customer relations, quality workmanship, and has excelled in sales and marketing efforts of their product and/or company.

Candidate must be a member of the BIA's Sales & Marketing Council and must have been actively involved in marketing new homes during 2025 for at least 6 months. 

Judging Criteria:
Sales team involvement, job description/contribution, customer service, prospecting, and SMC involvement.

All entrants must be members of the BIA's Sales & Marketing Council in order to qualify. Staff will verify your membership status. SMC Membership is $105/year/person for BIA Member Companies and $250/year for non-members.

Criteria

Criterion	Weight
Sales Team Involvement	20.0%
Performance	50.0%
Prospecting of Business Techniques	10.0%
Customer Service	10.0%
SMC Involvement	10.0%

Requirements

Any person who has displayed ethical behavior, good customer relations, quality workmanship and has excelled in sales and marketing efforts and prospecting of their product and/or company.

Must be an SMC Member in good standing and must have been actively involved in website/internet lead generation and lead conversion for the sale of new homes during 2025 for at least six (6) months. Candidate's primary responsibility is to manage the internet leads generated by their company's website or other online sources.

Leads data, job description/responsibilities and entry statement are required for this award.

Judging Criteria:
Job description, total unique leads generated in 2025, total conversions to appointments in 2025, and conversions to sales in 2025.

All entrants must be members of the BIA's Sales & Marketing Council in order to qualify. Staff will verify your membership status. SMC Membership is $105/year/person for BIA Member Companies and $250/year for non-members.

Criteria

Criterion	Weight
Performance	60.0%
Job Description and Responsibilities	40.0%

Requirements

Sales Agents with at least $1,000,000 in new home sales credit claimed will be recognized in the REGAL Circle Sales Agent Awards. Start your entry by downloading the Official REGAL Circle Spreadsheet and entering in your 2025 sales information. You'll then enter information from that sheet in the fields below AND upload the full spreadsheet. Your award will be determined by the information provided. 

Official REGAL Spreadsheet

Helpful Document

All entrants must be members of the BIA's Sales & Marketing Council in order to qualify. Staff will verify your membership status. SMC Membership is $105/year/person for BIA Member Companies and $250/year for non-members.

NOTE: The Sales Agent Rookie of the Year Award will also be determined by these entries. The Sales Agent Rookie of the Year must hold a Salesman I License for at least six months during 2025 and no more than 24 months total. Of those entrants, the winner will be individual with the most volume of new homes sales credit claimed in 2025. 

Criteria

Criterion	Weight
Spreadsheet Review	100.0%

Requirements

Qualifications:
A sales manager, sales supervisor, or marketing manager with sales management responsibilities is given credit for the total volume of new home sales achieved by his or her staff. To qualify under these categories, a sales manager must have reached or exceeded the following annual sales volumes during the 12 month period between January 1, 2025 and December 31, 2025.

Bronze Citation:
$5,000,000 to $9,999,999 in closed sales volume

Silver Citation:
$10,000,000 to 14,999,999 in closed sales volume

Gold Citation:
$15,000,000 to $24,999,999 in closed sales volume

Platinum Citation:
$25,000,000 to $49,999,999 in closed sales volume

Crystal Citation:
$50,000,000 to 144,999,999 in closed sales volume

Diamond Citation:
Over $150,000,000 in closed sales volume

Official REGAL Spreadsheet

Helpful Document

All entrants must be members of the BIA's Sales & Marketing Council in order to qualify. Staff will verify your membership status. SMC Membership is $105/year/person for BIA Member Companies and $250/year for non-members.

Requirements

Qualifications:
At least 1,000,000 in closed new purchase home loans.

Official REGAL Spreadsheet
Helpful Document

*Presented to the Mortgage Lender from the SMC REGAL Circle with the highest dollar volume of New Home Loans credit claimed. No additional entry application of fee is needed. This award will be presented in different categories determined by the average loan volume produced per unit. The formula to determine the entry category is as follows: Total New Home Loan Volume divided by the number of new home loans closed during 2025. The Resulting price per unit will be the determinant of the category submitted. Loan Volume per unit categories will be awarded depending upon submissions that calendar year.

All entrants must be members of the BIA's Sales & Marketing Council in order to qualify. Staff will verify your membership status. SMC Membership is $105/year/person for BIA Member Companies and $250/year for non-members.

Requirements

Qualifications:
A sales manager and sales supervisors eth sales management responsibilities is given credit for the total volume of new home sales achieved by his or her staff. To qualify under these categories, a mortgage manager must have reached or exceeded the following annual sales volumes during the 12 month period between January 1, 2025 and December 31, 2025

Official REGAL Spreadsheet

Helpful Document

Bronze Citation:
5,000,000 to 9,999,999 in closed sales volume

Silver Citation:
10,000,000 to 14,999,999 in closed sales volume

Gold Citation:
15,000,000 to 24,999,999 in closed sales volume

Platinum Citation:
25,000,000 to 49,999,999 in closed sales volume

Crystal Citation:
50,000,000 to 144,999,999 in closed sales volume

Diamond Citation:
Over 150,000,000 in closed sales volume

All entrants must be members of the BIA's Sales & Marketing Council in order to qualify. Staff will verify your membership status. SMC Membership is $105/year/person for BIA Member Companies and $250/year for non-members.

Requirements

Qualifications:
Must hold Salesman 1 license at least 6 months during 2025 and less than 24 months (less than 2 years). Based upon the volume of new homes sales credit claimed.

Official REGAL Spreadsheet

Helpful Document

All entrants must be members of the BIA's Sales & Marketing Council in order to qualify. Staff will verify your membership status. SMC Membership is $105/year/person for BIA Member Companies and $250/year for non-members.

Requirements

Qualifications:
Must hold Mortgage License (NMLS) at least 6 months during 2025, however not more than 24 months (licensed less than 2 years). Based upon the volume of new home loan volume credit claimed.

Official REGAL Spreadsheet
Helpful Document

All entrants must be members of the BIA's Sales & Marketing Council in order to qualify. Staff will verify your membership status. SMC Membership is $105/year/person for BIA Member Companies and $250/year for non-members.