Requirements
A radio commercial to introduce and promote a new home builder or company, community or master-planned development. The commercial may also promote a campaign, event or service provided by an Associate member. Entrant must be a member of the BIA of Central SC and/or the BIA's Sales and Marketing Council.
Judging Criteria:
Definition of marketing objectives, concept, copy, layout, overall design and execution of strategy, coordination of media, creative strategy, and results in marketplace.
Judges use a point system for this category. A minimum score is required to be recognized.
All entrants must be members of the BIA's Sales & Marketing Council in order to qualify. Staff will verify your membership status. SMC Membership is $105/year/person for BIA Member Companies and $250/year for non-members.
Criteria
| Criterion | Weight |
|---|---|
| Marketing Objectives | 15.0% |
| Concept | 10.0% |
| Copy | 10.0% |
| Overall design and execution | 30.0% |
| Creative Strategy | 10.0% |
| Results in Marketplace | 20.0% |
| Coordination of Media | 5.0% |