Requirements
A sustained advertising campaign to introduce and/or promote a new home community, builder, developer, or promotion campaign/event for an individual or associate member company.
Judging Criteria:
Definition of market objectives, concept, copy, layout, overall design and execution of strategy, coordination of media, creative strategy, results in market place.
Judges use a point system for this category. A minimum score is required to be recognized.
All entrants must be members of the BIA's Sales & Marketing Council in order to qualify. Staff will verify your membership status. SMC Membership is $105/year/person for BIA Member Companies and $250/year for non-members.