Marketing Professional of the Year:

2025 REGAL Awards | Building Industry Association of Central South Carolina

Requirements

Qualifications:
Any person who has displayed ethical behavior, leadership, good customer relations, quality workmanship, management capabilities and has excelled in sales and marketing efforts of his/her product and/or company.
Must have been actively involved in marketing new homes during 2025. Candidate must be a marketing professional whose primary responsibility is marketing new homes. Marketing budget and job description/responsibilities must be submitted. Candidate must be a member in good standing of the Sales and Marketing Council.

Judging Criteria:
Product development, innovative approach to marketing and advertising campaign, as it relates to budget strategy, creativity, return on investment, team involvement, effectiveness of branding, philosophy, and SMC involvement.

All entrants must be members of the BIA's Sales & Marketing Council in order to qualify. Staff will verify your membership status. SMC Membership is $105/year/person for BIA Member Companies and $250/year for non-members.