Requirements
A special promotion, pre-sale event, grand opening or consumer/realtor incentive program designed to promote a new home company, builder, community, master plan, development or Associate Member promotion.
Judging Criteria:
Definition of marketing objectives, concepts layout, execution of strategy, coordination of media, target market in promotion results, originality/copy. Judges use a point system for this category. A minimum score is required to be recognized.
All entrants must be members of the BIA's Sales & Marketing Council in order to qualify. Staff will verify your membership status. SMC Membership is $105/year/person for BIA Member Companies and $250/year for non-members.